Case Study 2 – Digital Infrastructure Delivery (2010 FIFA World Cup)

Telkom's Strategic Role

Telkom was officially a National Supporter of the 2010 FIFA World Cup and held a critical strategic role in delivering the event’s telecommunications infrastructure, including:

• Fixed-line backbone and venue interconnection.
• Broadcast support and online coverage.
• International subsea cable links (SAT3, SAFE, WACS, EASSy).

Recognition & Scale

FIFA officials recognised Telkom as an "expert" with a proven track record essential for developing and supporting the event's fixed-line networks. Telkom was one of the largest and most strategically important South African service companies involved in the operations.

The project involved:

• Coordinating nationwide connectivity for 10 stadiums and international broadcast links to ensure global broadcast success to billions of viewers.
• Managing massive stakeholder alignment (government, broadcasters, sponsors, vendors) under extreme deadlines and zero tolerance for failure.
• Delivering a reliable, high-capacity network for millions of spectators, media, and international broadcasters – a landmark achievement in African telecom infrastructure.

Legacy & Expertise

This project was one of the largest and most high-profile telecom deployments in South African history. It showcased Reuben’s ability to lead time-critical, multi-stakeholder initiatives with zero margin for error – capabilities Zazo leverages to deliver proven impact for clients today.